Part four – Resolving and promoting your publication – Social media

 Social media and enhancing online presence

(Professional context, creativity, presentation and outcomes)

In order to publicise my publication effectively online I need to keep up to date with my all my social media outlets . Online social media is now one of the most effective marketing tools a business can utilize. Some of the most used and well known sites include Facebook, Twitter, Instagram and Flickr. I have created new profiles specifically for my current publication. This will allow me to disseminate my images all over the world. Also I can use some sites to promote any events that I might put on locally that are directly related my publication. This might be a photography exhibition, an artists talk or even a book launch in the future. Below is a list of direct links to all my social media profiles. As I progress through this course I will continue to update my social media sites and even add new ones. This is something I consider to be of vital importance to the promotion of my work as well as being an excellent tool for networking and keeping in touch with other artists.

Instagram –

I think Instagram has to be my favourite social media site. It’s primary focus is on images and short video clips and seems like the ideal platform or for photographers and artists in general. I love the simplicity of the layout. Like many social media sites it is really a micro blog. There are no ‘friends’ on Instagram instead you simply follow people. You can alter the privacy settings so that you can monitor and block some users or just make it completely public like a website and allow everyone to view it. In my opinion it is important to keep my Instagram profile public so that I can publicize my work fully. As well as following other people on Instagram there is a nice feature, a page where you can view random posts by people that you don’t follow. Posts displayed on this page are normally related to people you follow or your search history on Instagram. This allows your own posts to be viewed much more widely, a great feature I think!

A nice feature of Instagram is that is less formal than say Facebook and their does not seem a desperate need to give lots of personal information.

Facebook –

Facebook is one of the most widely used social media sites but it seems to be losing appeal recently among younger users who prefer Instagram. I find the that Facebook seems to want a lot of personal information and this has become an issue for some people recently as their have been cases of hacking and corporate collusion. Despite some privacy issues it is still an extremely popular platform. You can have a personal page which is kept more private for friends and family and a second more public page can be made for small businesses, artists and public figures. This second public page is a very powerful marketing tool for artists. Almost unlimited amounts of images, videos and text can be shown and disseminated to a wider audience. Websites can have integrated ‘like’ buttons which then adds to the exposure of the business. I have talked to some small business owners that have said Facebook has greatly helped promote their business. I have started my own public Facebook page to help promote my latest project and hopefully more projects in the future.

Twitter –

Another popular social media site is Twitter. You simply follow other users and view their posts by scrolling down the page, similar in a way to a blog. This is a more text based platform which seems to suit mobile phones very well. Photographs, videos and links can be added to short messages. A lot of people myself included seem to enjoy posting links on Twitter. I like how this simple platform has changed very little over the years and does not require a lot of personal information. It is ideally suited for short comments posted while on the go, possibly at an event or in a break at work. Linking to new blog posts or online content of the user is another good way of self promotion online.

LinkedIn –

LinkedIn has been nicknamed the Facebook for adults. It has a much more professional and corporate feel about it. I find the interface a little bit confusing at first, but the more you use it the better it becomes. It has an important place for professionals to interact and promote themselves to a wider audience. It can be used to look for potential new employers. I personally don’t think that I have made full use of this platform yet, but will be trying to use it more to promote myself in a professional manner.

Flickr –

Flickr is a very photography heavy platform and I love it for this reason. It is optimized for the viewing and dissemination of photographic work. It is great for nerds like me who like to see every bit of technical information about the photograph. This is made possible because meta data recorded by digital cameras is often displayed with the pictures, great! Pictures can be viewed in galleries and at full resolution. This is something that other social media sites often fail to do. Being able to view a full resolution image full screen is really awesome. This social media platform is a firm favourite of mine next to Instagram. Users have to be aware that their is a possibility of their work being copied illegally if uploading full resolution images. This may put off some professionals off from uploading a lot of images that their would rather sell. This fact makes Flickr a more amateur platform in many ways. Despite this it can be used to promote professional users work, possibly by uploading lower resolution work.

Google+ –

As far as I am aware Google+ has shut down its consumer service. It has recently been hit with a bug that made online users very vulnerable. Because of its privacy and security issues I am seriously considering getting rid of my Google+ account.

YouTube –

YouTube is a video sharing platform. It has become extremely popular over the years with millions of users worldwide. One feature that is very entertaining at times is the comments feature. This can be turned off by the person uploading videos, but the interaction of comments must ultimately increase online traffic and help to promote the work being shown. Despite YouTube’s popularity it does seem to suffer with constant copyright breaches. It has recently began to advertise very heavily at the start and even while videos are being viewed. This is very annoying. A subscription can be paid to get rid of adverts which is something I am considering as I am a heavy user o YouTube myself. I have uploaded some of my own videos to YouTube and this has made it easier to embed them on my blog. I am sure clever use of this platform can help to promote artists and their work.

Vimeo –

Similar to YouTube being video orientated. Vimeo does seem to be a more serious and less amateurish in its concept and feel. It seems to be more popular with the arts crowd and academic circles.

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