Part five – Future planned exhibitions

Future planned exhibitions 

Broadway Art Gallery, Letchworth Garden City –

The new curator at the Broadway Art Gallery (Kristian Day) appears to be working hard to put on new art exhibtions and promote the gallery generally. A new photography competition Photo Letchworth was held for the first time this year. Unfortunately it was not that well advertised so I didn’t know about it until after the shortlisted photographers were choosen. The shortlisted photographers were featured in a group show in the main gallery and the winner received cash prize of £500.

I plan to submit several of my images to the 2020 competition. I have contacted the new curator of the gallery in regards to putting on a small exhibition there. I was informed that a smaller Foyer Gallery sometimes has work on show made by local emerging artists. I feel that this could be an opportunity for me. I hope to meet with the curator soon to discuss this further.

Update: I will be meeting the curator to discuss putting on an exhibition next week.

Baldock Arts Centre and Museum –

I have been offered the chance to display a selection of my prints in the museum. I will also be presenting a conflict photography and history talk to coincide with the display on 12th March 2021 (this will be an event that the public have to pay for). I believe that this opportunity is a direct result of my publication at the nearby library and the marketing that went with it.


My name is on the waiting list for a solo exhibition in the main gallery (one and half year wait). No fees but they take 15% of print sales.


St Albans Museum and Gallery – 

I am currently in talks with curator Sarah Keeling about a solo show at the museum. She has told me there is long wait with no spaces available until 2022. This is okay as it gives me plenty of time to make new work, plan the exhibition and get funding. I hope to make the exhibition interactive with the local community. I plan to do a talk and history walks to some of the locations where I made photographs. This is an exciting opportunity not only because of interation with locals but they also have a shop where I could sell my works.

Part five – Evidencing traditional and online promotion of my publication

Evidencing traditional promotional techniques for my publication


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Handout Centred(1)

Business cards:

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Press release:

This will be emailed to local media outlets.

Press Release NEW



Evidencing online promotion of my publication

Website and social media screen grabs:

Project specific website –

I have finally completed my project specific website. I am very happy with the layout and design of it! My portfolio looks very effective and I feel that it provides visual impact when contacting galleries and museums in regards to exhibiting work. I consider this website to be an integral part of my publication as it opens the door to a much wider, even international audience. My publication should be viewed as a combination of this new website, my exhibition and a book that will soon be completed and self published. Modern practicing artists appear to combine all three of these things when making a publication of a new body of work. Each one complements the other. It allows the artist to reach the maximum amount of people and allows an audience to view, absorb and even respond to the work in some way.

My project specific website


My artists website –

A slightly older website but still an effective marketing platform for my work. As a practising artist it is important to stay inspired. I feel that creating multiple bodies of work is an effective way to remain creative. As I worked towards the end of this course all my energies have focused on one body of work and other projects have been sidelined. It is still important to consider my other projects that I have started but not completed. I am very keen to expand on some of my older work in particular Camden Dreamers and Subculture, Identity and the English Landscape. Showing these quite different projects alongside each other on one website reveals to a wider audience how diverse my photographic work is and my willingness to explore artistic concepts that draw upon a multitude of influences. The idea of combining text and photographs to create a stronger narrative is a theme that I keep returning to and ultimately find rewarding. Jim Goldberg’s Rich & Poor, Alec Soth’s Niagara and Chloe Dewe Mathews’ Shot at Dawn have all been key influencers on my work.

Very recently I have been experimenting with older analogue images by cropping them more radically and removing colour. This ‘revisiting’ of older images is proving to be uplifting and enjoyable. One challenge that still keeps me awake at night is the best way of combing text with photographs. The book format does seem the logical path to take although the gallery context allows for a lot of experimentation with presentation. I will continue to expand my artists website and update my blog when possible. Online interation using a website and social media is essential for contemporary artists to promote their work and build a network of professional contacts in the industry.


My blog –

A blog is a very effective way to update followers of my new work or to promote events or new books. I have to admit rembering to update my blog is a bit of challenge sometimes. I find social media sites like Facebook or Instagram (which are really mini blogs) more accessible and bit more fun. My blog is an extension of my website so it should be easy for visitors to my website to click on the the link and find the latest updates on my blog.

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IMag (Yumpu) online digital book presentation software –

IMag is a professional online digital flip page presentation platform. It effectively uses high resolution PDF copies of a book and transforms them into viewable digital flip page presentations. I did this so that I could make all of my books viewable online via my websites. It is also an excellent way for assessors to view my digital book. Another great feature of iMag is the online marketing opportunities. The books that I make using their software go into a vast online library of books which can be viewed on their website. I have only just created my first book and can see that over a hundred people have viewed it online already! Another great feature of the software is the ability to share my digital books on social media and embed them in my websites. It adds another visual element to my websites and makes a change from the standard slideshows.




Facebook –

Facebook still remains an important online platform for artists to stay in contact with peers, and build social networks with industry professionals like curators, book publishers and editors. Facebook allows you to make a business page where events can be created and promoted. I found this feature very good as it allowed me to instantly invite all my ‘friends’ on Facebook and advertise more widely to non friends. It is easy to see how effective your promotions are as it tracks visitor responses and the number of people reached. You can even view audience demographics though I’m not sure if I capitalised on that feature. I feel that Facebook is not as popular as it once was though. Because of this I regularly update my Instagram and Twitter accounts as well to reach as many people as possible using social media.

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Instagram –

Instagram is probably my favourite social media site. It focuses on imagery and short videos so it’s great for photographers and other visual artists. I can share Instagram posts to Facebook which saves me time. A feature I like about Instagram is that images you post can be seen by anyone, it’s not like Facebook where just friends or followers will see your new posts. Instagram is heavily used by artists and it is easy to quickly build up a network of likeminded peers.  Curators, publishers, editors and other professionals in the industry regularly use Instagram so it is good way for emerging artists to show their work. A feature on the app allows you to add filters to pictures which I find a bit gimmicky but is fun if you are just uploading personal pictures. I regularly upload new pictures to Instagram and also use it to promote events and anything new I am working on.

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Twitter –

Twitter has been around for a long time now but it is still very effective for self promotion. It is not as image friendly as Instagram or Facebook but it’s strength is in how you can tag words or phrases which then can become trends. I found it quite easy to build up a substantial amount of followers. I rarely post directly  to twitter instead I normally share Facebook or Instagram posts. The hashtag is king here so it’s important to use it next to key words. You can also direct you comments directly to specific people by simply adding their profile name in the text (startin with @). Twitter is simple and effective. Most posts include a link which then open more detailed information, pictures or videos.

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Kickstarter campaign –

I started my Kickstarter campaign as a way to get some money to help find with my publication. The knock on effect of promoting my Kickstarter online was that I ended up promoting my publication more widely as well. That includes on the OCA forums and OCA Facebook groups. This additional promotion led to some helpful feedback from fellow students. It also made me consider more carefully my artists statement and introduction which accompanies my work.

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Forum and chatroom screen grabs:

OCA chat rooms –

The OCA chat rooms are a good place to get feedback from peers and the occasional tutor. One student called Jennifer found my project particularly interesting! I found the interaction with her to be confidence building and it was nice to know some people found my body of work fascinating.

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Facebook groups –

I am a member of two OCA Facebook groups: OCA Photography and OCA Level three students. I found that these two groups are quite active with lots of students posting and commenting on them. I have had some great feedback on these groups. It is my goto place when I’m a bit unsure of something and want to get the point of view from someone else at a similar level.

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Networking – Kickstarter Campaign

Kickstarter crowd funding (Professional context)

Putting on an exhibition is an expensive business even when it is quite small. Because of the cost of printing, mounting and advertising I have decided to start a crowd funding campaign with Kickstarter. I have never done this before, so it is a very new experience for me. I have seen some campaigns by friends and family that have been successful so this inspired me to give it a go. I have set my goal not too high at £300 because Kickstarter have an all or nothing policy, I will only receive pledged money if I reach my goal. If pledged money goes over my goal I will receive all the money. I have already started promoting my Kickstarter campaign on social media and I also hope to promote it on some online forums including the OCA forums. I feel that this is an exciting opportunity for me to help fund my publication and also unexpectedly it is another opportunity to advertise my exhibition as well. Their is a time limit on Kickstarter campaigns, I set mine to the maximum of 60 days which means it will finish just before my exhibition.

Part four – Resolving and promoting your publication – Social media

 Social media and enhancing online presence

(Professional context, creativity, presentation and outcomes)

In order to publicise my publication effectively online I need to keep up to date with my all my social media outlets . Online social media is now one of the most effective marketing tools a business can utilize. Some of the most used and well known sites include Facebook, Twitter, Instagram and Flickr. I have created new profiles specifically for my current publication. This will allow me to disseminate my images all over the world. Also I can use some sites to promote any events that I might put on locally that are directly related my publication. This might be a photography exhibition, an artists talk or even a book launch in the future. Below is a list of direct links to all my social media profiles. As I progress through this course I will continue to update my social media sites and even add new ones. This is something I consider to be of vital importance to the promotion of my work as well as being an excellent tool for networking and keeping in touch with other artists.

Instagram –

I think Instagram has to be my favourite social media site. It’s primary focus is on images and short video clips and seems like the ideal platform or for photographers and artists in general. I love the simplicity of the layout. Like many social media sites it is really a micro blog. There are no ‘friends’ on Instagram instead you simply follow people. You can alter the privacy settings so that you can monitor and block some users or just make it completely public like a website and allow everyone to view it. In my opinion it is important to keep my Instagram profile public so that I can publicize my work fully. As well as following other people on Instagram there is a nice feature, a page where you can view random posts by people that you don’t follow. Posts displayed on this page are normally related to people you follow or your search history on Instagram. This allows your own posts to be viewed much more widely, a great feature I think!

A nice feature of Instagram is that is less formal than say Facebook and their does not seem a desperate need to give lots of personal information.

Facebook –

Facebook is one of the most widely used social media sites but it seems to be losing appeal recently among younger users who prefer Instagram. I find the that Facebook seems to want a lot of personal information and this has become an issue for some people recently as their have been cases of hacking and corporate collusion. Despite some privacy issues it is still an extremely popular platform. You can have a personal page which is kept more private for friends and family and a second more public page can be made for small businesses, artists and public figures. This second public page is a very powerful marketing tool for artists. Almost unlimited amounts of images, videos and text can be shown and disseminated to a wider audience. Websites can have integrated ‘like’ buttons which then adds to the exposure of the business. I have talked to some small business owners that have said Facebook has greatly helped promote their business. I have started my own public Facebook page to help promote my latest project and hopefully more projects in the future.

Twitter –

Another popular social media site is Twitter. You simply follow other users and view their posts by scrolling down the page, similar in a way to a blog. This is a more text based platform which seems to suit mobile phones very well. Photographs, videos and links can be added to short messages. A lot of people myself included seem to enjoy posting links on Twitter. I like how this simple platform has changed very little over the years and does not require a lot of personal information. It is ideally suited for short comments posted while on the go, possibly at an event or in a break at work. Linking to new blog posts or online content of the user is another good way of self promotion online.

LinkedIn –

LinkedIn has been nicknamed the Facebook for adults. It has a much more professional and corporate feel about it. I find the interface a little bit confusing at first, but the more you use it the better it becomes. It has an important place for professionals to interact and promote themselves to a wider audience. It can be used to look for potential new employers. I personally don’t think that I have made full use of this platform yet, but will be trying to use it more to promote myself in a professional manner.

Flickr –

Flickr is a very photography heavy platform and I love it for this reason. It is optimized for the viewing and dissemination of photographic work. It is great for nerds like me who like to see every bit of technical information about the photograph. This is made possible because meta data recorded by digital cameras is often displayed with the pictures, great! Pictures can be viewed in galleries and at full resolution. This is something that other social media sites often fail to do. Being able to view a full resolution image full screen is really awesome. This social media platform is a firm favourite of mine next to Instagram. Users have to be aware that their is a possibility of their work being copied illegally if uploading full resolution images. This may put off some professionals off from uploading a lot of images that their would rather sell. This fact makes Flickr a more amateur platform in many ways. Despite this it can be used to promote professional users work, possibly by uploading lower resolution work.

Google+ –

As far as I am aware Google+ has shut down its consumer service. It has recently been hit with a bug that made online users very vulnerable. Because of its privacy and security issues I am seriously considering getting rid of my Google+ account.

YouTube –

YouTube is a video sharing platform. It has become extremely popular over the years with millions of users worldwide. One feature that is very entertaining at times is the comments feature. This can be turned off by the person uploading videos, but the interaction of comments must ultimately increase online traffic and help to promote the work being shown. Despite YouTube’s popularity it does seem to suffer with constant copyright breaches. It has recently began to advertise very heavily at the start and even while videos are being viewed. This is very annoying. A subscription can be paid to get rid of adverts which is something I am considering as I am a heavy user o YouTube myself. I have uploaded some of my own videos to YouTube and this has made it easier to embed them on my blog. I am sure clever use of this platform can help to promote artists and their work.

Vimeo –

Similar to YouTube being video orientated. Vimeo does seem to be a more serious and less amateurish in its concept and feel. It seems to be more popular with the arts crowd and academic circles.

Research – Althea Wilson Exhibition Private View – Ransom Art Gallery

Private viewing – Althea Wilson exhibition – Ransom Art Gallery, Sloane Square


Althea Wilson is an experienced photographic-artist who trained and worked in various disciplines most notably painting and design. Her recent photographic work has concentrated on still lifes which feature antique props, flowers, fruit, vegetables and even an octopus. Her approach is unique for one quite obvious reason, most of the things she photographs are in a state of partial decay. This gives her work a reflective and mournful feeling. The images themselves are quite beautiful, combining natural light and the subtle colours of the objects in a carefully composed and perfectly balanced frame. The photographs have a painterly feel about them due to way Althea photographers her still lifes. She photographs the objects in front of her through sheets of perspex and glass that is scratched and stained. The result is quite stunning. Her images have little post production or special effects added to them. This approach reminds of when I used to use different types of filters on my medium format film camera many years ago before Photoshop existed. This gives her images a very natural look that would be hard to duplicate in digital post production.


As I arrived at the gallery I was greeted by a stunning floral installation, this made for an enticing entrance to the exhibition. The fresh flowers outside also served as a stark juxtaposition to the pictures of partially decayed flowers. The exhibition itself featured a number of Althea’s large scale prints, mounted on aluminium. Her work filled the whole floor of the gallery. The matt prints contained huge amounts of detail and subtle colour transitions. It was obvious to see Althea’s arts backround and influences. Next to the prints were the expressive sculptors of Anna LeaClelia Tunesi, this gave the exhibtion a multidimensional and layered feeling. The images themselves were pensive and thought provoking, why photograph things in a state of decay? Althea had mentioned using poetry in conjunction with the prints for her forthcoming book and I was a little disappointed that the poems were not included in the exhibtion. I managed to get hold a printed press release for the show which was perfectly designed and presented. Visiting the exhibition has given me lots of ideas for my own exhibtion in the future. It was professionally presented and the content was exceptional and presented perfectly.


Press release –


Research – Website design and building

 Research – Website design and building

I will be researching various companies that provide website design and hosting. I am looking for an elegant looking website that can display my images at full resolution in galleries and also be able to display videos. It should also be straight forward to setup and maintain. There are many websites that now offer a template style where it is quite straight forward to put together a professional looking website just by drag and dropping images into ready made designs. The disadvantage of this is that you could end up with a similar website to another photographer. If I am going to go down this route I would need to have the option of being able to customize my design so that I could personalise my website enough to make it stand out from other users. Below is a list of companies that offer this kind of service.

My personal website – – Clean, professional, easy to navigate, not expensive, easy to set up, hosting included, optimized for mobile devices, includes blog, client proofing, online store, links to social media, title can be shown on image, images can be viewed full screen on blog, videos can be uploaded. Looked good on my ipad. – Free to get started, huge selection of templates, blog, simple pricing structure, SEO, optimized for mobile devices, advanced design features like scroll effects and animation, unlimited fonts,  media galleries. For some reason it didn’t work well on my ipad. – Works well with WordPress blogs, bespoke Web design available, free start up, SEO, Web security, good selection of templates or use their website builder software, online marketing, mobile app, hosting and domain names supplied. They offer so much that their website can be a bit confusing. – Impressive website (nice and clear), domains, online store, mobile optimized websites, marketing tools, websites have a blog feel (lots of scrolling), nice add on blog, email campaigns, social media integration, SEO. Not sure if I like all the scrolling? – Focused on selling, the websites have a less arts and more corporate feel about them, simple pricing, online store, blog, nice big image on home screen of websites. It’s more like an online shop. All the website themes look very similar.


Project specific website –

After researching various project based websites I was very impressed with The Sochi Project website which had a blog feel about it. It includes large clear high resolution images in galleries as well as videos and text.

I have previously used ProPhoto which creates plug in based websites that support WordPress blogs. I will have a look at what options ProPhoto can offer and see whether it could work well for my project based website.

ProPhoto requires you to pay an intial licence fee and then pay for a theme that can be anywhere between $99 and $600. There are some free themes available but these seem to be a bit limited in what they can do. ProPhoto is optimised for desktop computers as well as tablets and mobile phones. This is very useful in an age when the majority of people use mobile devices to access the Internet. Images can be displayed in various ways including slideshow, tiled, carousel and slider. I think the tiled format would be ideal for my images as it would allow my images to be viewed full screen. You can integrate Instagram to your site as well as including buttons that link to other social media sites. ProPhoto allows the viewer to go from website to blog seamlessly.


ProPhoto full licence $249

Premium design template – up to $600

(Norfolk $275)

Web hosting and domain – $108 each year.


WordPress plans

Another option for creating a blog type website is by creating a WordPress blog from scratch and then upgrading to one of the more advanced plans that WordPress offer. A premium plan starts at £7 a month and includes advanced customisation options and access to premium themes. The only downside I see is that you do not get the website/blog combo, it is much more of a blog only site so it looks a bit one dimensional. It is quite a bit cheaper doing it this way though as it includes hosting and a domain name for the first year. You have a one off payment which is much simpler than having to pay a hosting and domain company separately, this is very appealing.

Some premium themes that interested me –




Foray theme

Research – Project specific websites

Research – Project specific websites

I am now at the stage of the course where I am seriously considering all options for the final presentation of my body of work. Although an exhibition seems to be the most popular option for many level three students I am looking at all options available to me including a book, and a project specific website and maybe even an artists talk. In this post I will look at how other artists have approached making a project specific website as a way to promote their work and to disseminate it using the internet. One benefit of doing this (instead of  an exhibition for example) is that the website is more permanent and it can potentially reach a much wider audience. I will include below links to some websites that I have researched and briefly review them. I will consider carefully the content included in the website and the design.

Because my body of work is very research heavy it has given me lots of material that could potentially be showcased in this way. It could be beneficial to give the audience a more in-depth back story to my photographs by including archive material on the website. This could include old newspaper articles from the time of the crimes, photographs of the actual victims and possibly the suspects as well as back ground information that I have found in books etc. I like the idea of having a project specific website as it would allow me to show my work as the project develops. Their is a chance that I could continue with this project in the future and expand the areas that I might cover, possibly even making photographs abroad. I recently read an interesting article about an ancient road in Japan where travellers were often attacked and killed. Wherever this happened a small shrine by the roadside. This is similar in some ways to the memorials made for road traffic accident victims in this country.

This website looks like a standard portfolio website that many photographers and artists have. Their is nothing wrong with this. The layout is simple and clear. It allows the viewer to navigate the site easily. I think the work of Chloe Dewe-Mathews suits this style of site as she does not have the same amount of text and archive material that The Sochi Project for example has. The gallery of photographs can be viewed in a tiled format and once you click on an image to enlarge it you can then scroll through the following pictures. After a second look at the gallery and comparing to We-English I have to admit I don’t really like the tiled format for a gallery. As well as her photographs Dewe-Mathews includes background information about the project as well as a list of places where she has exhibited the work and details of her book. Overall a nice site, but I feel like a bit more information could have been included, For example information about the trials, the mental state of the soldiers and the battles that they had been involved in.

When you open The Sochi Project website you are greeted with a short introductory video. This video sets the tone for the entire project and gives you a brief idea of why the project came about. The project is a collaboration between photographer Rob Hornstra and writer Arnold Van Bruggen. The website is broken down into eight separate ‘chapters’. As you open each chapter you immediately notice quite a lot of text supplements with photographs and videos. You can scroll down to see more information giving the site a blog feel. The pictures on the site are a combination of recently made images and older archive material. The layout reminds me a bit of a magazine. It captures the imagination and draws you in with the lively imagery. The in-depth text describes the history of the Caucasus where Sochi and the problems that envelope the area. The irony of the huge amounts of money spent on the winter Olympics there becomes quite troubling when you understand more about the area. It is evident that this project is extremely well researched. One small criticism of the site is that sometimes there is so much going on it becomes a little difficult to navigate it. Overall this is an extremely well put together and informative website showing the best work of Hornstra and Bruggen in an appealing way.

This website has an intriguing opening page. It kind of looks like a bar chart I would draw at school, but one created with tiny photographs stacked above each other. It immediately draws a viewer in, what does it mean? The page slowly scrolls to the left and it then becomes apparent that the pictures are arranged in date order. When you click on one of the tiny images a larger version appears and text detailing some horrific murder or shocking death appears next to it. Also a map with the exact location of the place appears. Click on the image again and you see a full size image in a blog site. Its quite unusual how you seem to move between what looks like a portfolio site to a blog. There is a huge amount of information on the blog, this is due in part to the disturbingly large amount of murders in the city of Chicago during a three month period. I really like the inclusion of a map detailing exact locations of crimes. This could be something I would include on my own site? The site and blog combo are easy to navigate and the photographs can be viewed at full size on the blog. The concept is very straight forward but fascinating. It feels like a website that you can revisit again and again. Each time you might click on a different day and different photograph (there are so many). The blog has a handy search function that allows the viewer to refine there search to a particular criteria, age for example. Someone who knows the area might even search by name. A slightly depressing project is showcased in a methodical and almost clinical way on a website and blog combo.

I have been a fan of Simon’s for quite some time. I have his book Motherland which was made when he travelled around Russia with his wife. The book was a combination of portraits and landscape images. I believe he used a Mamiya 7 analogue camera. For We-English he switched to large format and decided to concentrate on Landscapes, Landscapes inhabited by people. This project specific website is an excellent platform for promoting his work made for We-English. His pictures are displayed in large clear slideshow type galleries. It has pages that give information on exhibtions and events, a blog, Roberts CV, a reviews page, and an online shop. The first page includes an introduction to the project and a review by Francis Hogdson. What I found fascinating about the site was an ‘ideas’ page which allows the public to send him detailed  information for possible locations that he could photograph in the future (He is letting other people do his research for him!). The layout of the website is quite simple really with links at the top of the page allowing the photographs to be displayed in a larger space. Simon’s work is impeccable and it is the pictures that make this website really stand out.

I am doing a lot of my research for this course on my ipad. This site does not open on my ipad due to its reliance on flash media, this is a big fail I’m afraid. Ipads and Iphones are prelific and if your website is not viewable on these devices it is a big problem.

Part two – Publication proposal – Engaging with your audience and audience outreach

Engaging with your audience and audience outreach

I will list below a number of activities that I plan to do to increase my audience outreach and engage effectively with a wide and diverse audience.

Artists talk – Possibly in a local gallery or museum. Baldock Museum has regular talks which explore historical narratives. That would suit my current body work which relies heavily on historical events.

An exhibition of photographs in a local library – Local libraries attract a large number of people. Many of them are from a number of diverse social and cultural groups.

Sell a book online using Amazon or digitally online – Self publishing a book using Blurb for example allows you to sell your book on their website and on Creating a digital flip page presentation of a book using a company like iMag offers the user the possiblity to distribute the book online to a huge number of people. Online publishing also allows an artist to effectively engage with marginalised audiences.

Photographic workshops – Thoughout the year I teach a number of photography workshops at Buckinghamshire Adult Learning Centres. This allows me to interact with a number of people from many diverse cultural and social groups.







Assignment one – Asking for feedback

 Assignment one – Asking for feedback

For the first part of this assignment I will create a PDF document to showcase my work to industry professionals with the aim of attaining feedback from them. It will contain an edited selection of photographs from my body of work, my artists statement and an introduction to the work (written during the BOW course).

Before staring this assignment I did some research on how to create an effectice portfolio that can be viewed as a single PDF document. Below are some links to videos that were very informative on the subject. After experimenting with Adobe Bridge and Photoshop I ended up using Word to design my portfolio document and saved it as a PDF.


Artists portfolio in PDF format:



Tutor feedback:

Assignment 1 Tutor Report


Feedback from professionals:

Alex Pardi Feedback

Marco Van Duyvendijk Feedback

Althea Wilson feedback


Response to tutor, assessors and professional practitioners feedback: